Consumers are beginning to break down marketers’ dominance by seeking out social spaces in which they produce their own culture, apart from that which is foisted on them by the market. Think facebook.
These online spaces allow people to continually rework their identities rather than let marketers dictate identities for them.
Focusing your efforts on building an Audience in a niche, creating or sharing content that gets their Attention, and then doing it consistently to build Authority really can Supercharge Your Success.
Some people come across this strategy by trial and error. Some piece it together from different courses.
The important part is that you start using it to build your business. It is THE MOST EFFECTIVE STRATEGY in our over-crowded and over-stimulated world to have your message cut through the clutter.
It takes some time … a few months or maybe longer, to really start seeing results. It isn’t going to put cash in your PayPal account by next week. However, in case you didn’t notice … until you have an Audience, NOTHING is going to put cash in your PayPal next week. If they promise that a system will do that … run the other way.
In Firat and Venkatesh’s (1995) postmodern mode of consumer resistance, people pursue a noncommittal fragmented lifestyle in which the production of self and culture through consumption is paramount. These nomadic lifestyles are most likely to flourish in social spaces removed from marketing influences.
Real success is long-term success. The kind of success that brings in extra income for the long-term. That success will come by building a tribe.