Kurt Vonnegut once wrote, “Pity the readers.” That means go easy on them when you write. Consider that they have to focus on and instantly make sense of every word and every little mark you put in front of them. And they have to do it all online, where attention is at a premium.
Stephen King wrote, “The road to hell is paved with adverbs.” Why so harsh? If you want your writing to grab readers by the collar, replace passive adverb-verb combinations with a single punchy, potent verb. For example, instead of writing “she’s very mad” you would write “she’s irate.” Or instead of writing “adverbs are very, very good at weakening your writing” you can write “adverbs sabotage compelling sentences.”